Petter

From guest to premium

Designing journeys that will help users get on the right plan and get the most out of it

Welcoming and onboarding new listeners

Scalable and relevant sign-up and onboarding experiences, helping new listeners to get the most out of Spotify.

Lyrics - the other side of music

Building a fun and interactive sing-along feature in our app is another example of using local insights to enhance our global offering (concept illustration).

Designing on the road

A Spotify Design blog post I co-wrote to share some of our findings for how to better serve audiences Asia, India, and South America.

A better Spotify for everyone

Leading Spotify's growth team. My team and I designed features and capabilities to make Spotify great globally, beyond Europe and the US… like building a simpler version of Spotify for basic Android phones and unreliable internet connections.